Sports and entertainment organisations move fast, operate globally, and hold their environments to a high brand standard. MAV Reality delivers new-build collaboration estates aligned with architecture and fit-out from day one, and unifies fast-moving, multi-platform estates into a single seamless experience.
What this sector needs from AV
New builds from a blank canvas
New headquarters need AV designed in alongside architecture, M&E, IT and workplace from day one — not bolted on at the end.
Brand-quality experience
Spaces represent the brand. The technology and the finish have to match the scale and polish of the organisation.
Pace & global operations
Fast-moving, globally distributed teams need collaboration that's consistent and instantly usable wherever they are.
Unifying mixed platforms
Legacy and modern endpoints across providers need to come together into one seamless, managed experience.
Our approach
For new builds we lead end-to-end design and build, working alongside the construction team to align AV with architectural, M&E, IT and workplace requirements and standardise on a consistent collaboration estate. For established estates we unify mixed platforms — managing legacy and modern systems together for one seamless user experience.
Fanatics & Formula 1
As a brand-new build, Fanatics (Collectable) needed a partner who could work from a blank canvas — aligning AV design with architectural, M&E, IT and workplace requirements from day one. MAV led the end-to-end design and build, standardising on a Neat video collaboration estate for a consistent, high-quality experience (delivered via CDW). For Formula 1, MAV unified collaboration across multiple endpoint providers — using Pexip UCaaS to manage both legacy Cisco systems and the current Poly estate for a seamless experience across Teams, Zoom and Webex.
- End-to-end design and build of a new-build collaboration estate
- Standardised, consistent experience on a Neat estate (Fanatics)
- Unified collaboration across Cisco, Poly, Teams, Zoom and Webex (F1)
- AV aligned with architecture, M&E and IT from day one
Frequently Asked Questions

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